Hawthorn Mall Unveils New ‘MyPerks’ Loyalty Program, Hosts Grand Opening for Exclusive Members-Only MyPerks Lounge

Shopping Center Localizes Program, Makes Loyalty Perks More Personal and Meaningful

 

Hawthorn Mall, a super-regional shopping center which recently announced plans for a significant redevelopment, today unveiled “MyPerks,” an upgraded shopper loyalty program, as well as the grand opening of the center’s new MyPerks Lounge, an exclusive in-mall space dedicated to the comfort and enjoyment of MyPerks members. The MyPerks Lounge grand opening celebration, which is free and open to MyPerks program members, will take place at Hawthorn Mall on Mother’s Day weekend, from 11 a.m. to 1 p.m. on Saturday, May 11th.

 

“We’re excited about the BIG changes coming to Hawthorn Mall as we move forward with our redevelopment plans,” says Jenna Velelekos, Marketing Manager, Hawthorn Mall. “While the redevelopment effort certainly includes dramatic physical changes at the mall, it also includes an entirely new way of thinking and working with our valued customers. To show our appreciation for their loyalty, we have completely revamped our previous My Mall loyalty program to make the entire experience of being a loyalty club member more personal and more individually meaningful to those who join. With new local discounts and giveaways as well as exclusive access to the mall’s brand-new MyPerks Lounge, Hawthorn Mall’s shoppers will get a renewed sense of recognition and appreciation for their loyalty. Something NEW is coming to Hawthorn Mall, and this is just the beginning.”

 

The new MyPerks loyalty program will allow Hawthorn Mall visitors to personalize their shopping experience. After creating a profile in person or online (www.ShopHawthornMall.com), shoppers can follow their favorite stores to get retailer offers and discounts as they always have, but the new MyPerks program will also give them members-only access to local promotions and gift-with-purchase offers they won’t find anywhere else. During special events at the mall, MyPerks members will get the red-carpet treatment with VIP access and the opportunity to rest and recharge in the brand-new MyPerks Lounge. The MyPerks Lounge will also be used as a venue for exclusive members-only events.

 

Hawthorn Mall shoppers who would like to attend the MyPerks Lounge grand opening celebration must first be part of the MyPerks program to be admitted; to become a MyPerks member, shoppers can sign up online at www.ShopHawthornMall.com or in person on the day of the event. The first 250 attendees who join the MyPerks program online or in person on Saturday, May 11th, will receive a swag bag valued at $100 with gifts from Mario Tricoci, Sephora and other Hawthorn Mall retailers. Featuring a mimosa and coffee bar with appetizers, mini-makeovers provided by Mario Tricoci, and a chance to win exciting retail prizes, the MyPerks Lounge grand opening is the perfect way for shoppers to enjoy a pre-Mother’s Day celebration in style.

 

For those who are unable to attend the MyPerks Lounge grand opening festivities on Saturday, May 11th, Hawthorn Mall will also open the MyPerks Lounge from noon to 4 p.m. on Sunday, May 12th; during this time, program ambassadors will be on hand to enroll interested shoppers in the MyPerks program and show the space to new program members.

 

About Hawthorn Mall

Located in Vernon Hills, Illinois, Hawthorn Mall has been the preferred shopping and dining destination in Lake County since 1973. While the center currently boasts more than 120 specialty retailers, including Lake County’s only Maggiano’s and a state-of-the-art AMC Hawthorn 12 theater, Hawthorn has recently embarked on a comprehensive redevelopment that will transform the property from a traditional shopping center into a master-planned mixed-use development. This redevelopment, which represents the largest capital investment in the property since its grand opening nearly half a century ago, will redefine the customer experience and expand the center’s trade area by creating a new and distinctive sense of place that will continue to evolve with the community for generations to come. To learn more, visit the Hawthorn Mall website at www.shophawthornmall.com and follow the center on Facebook and Instagram.

 To claim your swag bag (while supplies last) RSVP by signing up here!

*This post is sponsored by Hawthorn Mall / Centennial Real Estate

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