The ridiculously easy guide to photos that elevate your brand.
Let’s get right to the point. Your company photos need to be high-quality, professional and give your customers an authentic look into what it might be like to work with you.
Here are the 5 types of photos that every personal brand MUST HAVE:
- The Headshot
Your headshot is the most used of your branding photos, from profile pictures on all your social media platforms to your email signature to your book jacket. I’m going to create several signature looks that are cohesive with your messaging to cover all these bases.
- The Hero Shot
This is the shot that professional marketers require for advertisements, website headers, and social media covers. I’ll put you way off to the side of the image so that your designer has room to add text over the photo without covering you up.
- The Working Shot
Your clients want to see you in action before they commit to buying from you. The working shot shows just that. We are going to show your clients exactly what it means to work with you, and how enjoyable you will make it for them!
- The Lifestyle Shot
People buy from people, not companies. We’ve got to show a little bit of YOU in your branding photos. I’ll create a few lifestyle photos to show the human behind the brand. Because showing a little of the“real you” allows customers to connect with you, relate to you, and refer you to others.
- The Detail Shot
This one is particularly important for setting the mood. If you are a blogger, this shot might be your laptop, a cup of coffee, and a cute diary. For a baker, obviously, we want to see the goods! These are social media MUST-HAVES. I’m going to make sure you walk away with a few.
Just remember, your branding photos should represent YOU, be full of your personality, and communicate your skill and value to the world. And if you have any questions along the way, shoot me an email:
Lindsey Oaks is an equestrian, author, and consultant who creates strategies for small business owners to communicate with the world. Her clients describe her as a coffee-addicted, high-energy smartypants, who tells stories to teach lessons.